In this episode of The Coffee Break, senior marketing manager Lucie Acquaviva shares her perspective on why the fundamentals of marketing—blending science and art—remain unchanged, even in the transition from Web2 to Web3.

With the blockchain space becoming increasingly crowded with narratives, marketers face the challenge of gaining clarity on audience needs and creating impactful experiences for those new to crypto, including a successful Hong Kong's first-ever Web3 consumer event, which helped bridge the gap between blockchain and new audiences through fun, interactive experiences.

Grab your coffee and join the conversation! ☕️